This, my friends, is the Sedu professional tourmaline flat iron from Revlon. It's one of those fancy shmancy flat irons with a hefty price tag. As of late, these irons have been gaining more and more popularity. I paid around $139 for my Sedu. My only saving grace in affecting the price was my opportunity to use the 20% off my total order coupon from Ulta Beauty. I purchased this product after reading multiple pages of reviews on folica.com. Not only were these ladies loving the results they were seeing, they were so happy that they were willing to post pages upon pages of before and after pictures depicting how amazing this flat iron works.
Before I talk about why I bought this iron, let me first say that I hate normally using a flat iron. What I hated most was the look and feel of having limp hair which felt like it the life taken out of it. I'm not talking about how straight the hair is, I'm talking about how unhealthy the hair feels afterwards.
So why did I buy this iron?
The Sedu people claim this iron to be a "healthier" alternative to it's counterparts. They claim that the key to a better flat ironing process lays in the superior nature of their tourmaline heating plates. Here is some information I gathered from seduflatironsonline.com:
Sedu flat irons are the only irons with plates constructed of solid tourmaline and ceramic. These naturally moist substances infuse moisture and shine deep into the hair strand. Tourmaline is a precious stone that has the ability to release negative ions when heated. These negative ions are beneficial because they prevent damage to the hair cuticle, but simultaneously infuse moisture and shine into the hair shaft during straightening. As this "Infra-red heat technology" infusion of negative ions seals in moisture, hair gains lustre. Hair maintains that healthy, shiny sheen that is oh so difficult to keep when frequently straightened. The result is that coveted, glossy smooth finish that Sedu Flat Iron users achieve.
Other 'ceramic" flat irons are merely coated with a thin plate of the material. Some of these other flat irons will eventually straighten hair, but only at your hair's own expense! They dry out hair and cause extensive damage to the hair shaft. The plates heat unevenly and scorch the hair cuticle in some places while leaving it rough and untreated in other spots. In addition, the strength and moisture in your hair is depleted. Over time, hair becomes brittle, weak and even more difficult to manage. Because its plates are made of solid ceramic and tourmaline, the Sedu releases up to five to six times the amount of negative ions and healthy energy as any other flat iron, cutting your hair straightening time in half. Even though the styling time is shorter, the Sedu still offers more protection for your hair than any other flat iron.
The Sedu ceramic flat iron plates are engineered to be micro smooth. Hair strands glide smoothly through the silky, ultra smooth plate surfaces.This ensures that you can maintain a smooth, steady straightening motion as you style your hair. The uniquely smooth plates eliminate any pulling, snagging and breakage that occurs with conventional metal-plated flat irons.
All that information sounds absolutely beautiful but I still went into the purchase knowing that I was buying a hot iron to straighten my chemically treated hair. No amount of "healthier hair" talk would convince me to believe that a flat iron would actually be good for the hair. I bought the Sedu, not because I felt like I was being given a license to straighten recklessly. On the contrary, I went into this decision by first assessing my level of discipline regarding the use of this product. I made a promise to myself that no matter how amazing this iron was, I would still use it sparingly and with great caution.
So there I was with the Sedu box sitting in front of me. I carefully opened the package finally made it to the 1 inch iron. This thing is absolutely beautiful. I plug it in and turn on. Seconds later the iron reached it's pre-set temperature. This iron is very different from my $30 straightener I normally use. One of my favorite features of the Sedu is the temperature controls. I like the fact that I can set the temp on the lowest setting possible that will still straighten. I don't have to settle for just high or low. So when I first used this thing, I had a good inch of tightly coiled new growth. I took the smallest portion of hair possible and quickly ran the iron across my new growth. My rollerset took care of straightening the length. Let me just say that this iron is extremely effective. My new growth was no match for the straightening power of the Sedu. I even did a test where I ironed a section from root to tip just to test the claims of smoother, healthier feeling hair.
I must admit, that somehow, the iron was able to make the hair feel healthier after use. The hair was shinier and felt softer. I do consider this iron to be a more effective way to straighten new growth then my old iron. Because it works so well, I only have to leave it on the hair for a few seconds to get the results I want.
So if you are in the market for a new flat iron, may I suggest that you consider using an iron that claims to better protect the hair. It's all about continuous improvement. This iron does definitely seem to be an improvement compared to other irons, both on how the hair looks, and how it's impacted by the heat. Once again, I will remind myself and everyone else that no matter how advanced the technology, a flat iron and should still be used sparingly.
For those of you who are ready to step up your flat ironing experience, welcome to the world of the Sedu.
Revolution Professional Nano Tourmaline Ionic Styling Iron (1 inch)